Cricket is more than a business. It is one thing to make money, it is another to ensure the quality of the game on the field. Whether the BCCI likes it or not, it has to accept that as a steward of the game and that it needs to act in the interest of the sport, not in the interest of its coffers. A healthy bank balance is a short term way of looking at things. India has already slid to the no. 5 ranked Test team in the world, from being no. 1 just a year-and-a-half ago. Instead of bullying other countries, the BCCI could show real leadership by creating a consensus and recognizing that it is okay to not always get its way. That is when it will really be good for world cricket. FIRSTPOST. TAKE